In recent months, a new fiber optic communication market player Google Fiber has been busy laying cables, and offer very competitive FTTH services portfolio. Although the network is currently limited to Kansas, it may be just the beginning because of the heritage of Google’s upstart blood.
Google has not satisfied its own web service, mobile platforms, web browsers and even education and productivity hardware, this technology giant will now spotlight data transmission business.
At least, this is a belief. Of cause, now Google’s attitude to its fiber optic business has been very cautious, especially in Kansas City 1G, 79 GBP/ month service has just put into operation for a month, Google access service Milo Medin, president position, “Google Fiber has become an important business sector that brings huge gains.”
However, serious speech of Medin does not eliminate doubts about peoples including fiber supporter groups, they claimed Google from start to finish hasn’t regarded the fiber business seriously, but simply want to provoke major telecommunications providers.
European FTTH Council Communications Director Nadia Bahaali said, “Google is being launched worldwide in a Gigabit (Gbit) city competition, it also made it clear to other carries: If you refuse to provide us wit the necessary equipment development services, We can be our own building.”
With Google Fiber showing of its ambition to Texas and Utah, it is widely believed that the company will further expand its business network.
After the news, Google want to establish a cooperative relationship with the UK IT service company Colt. For a company which has already its own fiber and DSL infrastructure, this is more like a happy coincidence. The problem is that would Google has the development space in the UK optical market?
Dowden admitted that in the smart phone today, Britain is facing the problem of increasing capacity demands, but if entering the UK market, Google will be faced with the intense competition from BT, Virgin Media and other fiber optic products provider. The British government is also vague uncertainty about the construction of fiber optic network “growth agenda”, although the government wants to speed up the country (including the most remote areas) fiber construction speed, but Dowden believe that this process will very slow.
In Kansas City, Google said it cut the installation costs by dealing with local government officials. British Indigo Telecoms Company (focused on installing high speed service) CEO Stephen Thompson said the UK market very much welcomes the Google Fiber. “Participate of new competitors will bring benefits, such as increased speed of service and to provide users with more extensive and better quality of service.”
Google’s approach may demonstrate a self-fulfilling prophecy, because if you put aside Google’s influence, this type of marketing is very likely to fail.
Babaali said, “People will compare the speed and the content, do not care about service problems; but if we have been talking about, gigabyte network need to develop a wide range of service, Google will do so.”
No matter what is Google’s foreign fiber network strategy, it seems to have won the peoples”s support. For this constant pursuit of faster speeds in the industry, this may not be a bad thing.